Posts Tagged ‘IE9’

Another view of IE9’s ad blocking

Monday, December 20th, 2010

Microsoft made some headlines recently with the news that it’s latest browser – Internet Explorer 9 (IE9) – will allow users to prevent some sites they designate from tracking their online behavior. Obviously, this move is a boon for consumers and a set back for advertisers. As this article points out, there’s a longer history to this IE9 feature.

Microsoft considered adding this feature to an earlier version of Internet Explorer.  However, pressure from advertisers dissuaded them from doing so.  Now with federal regulators criticizing the aggressive online tracking efforts by advertisers, Microsoft’s action points to a growing climate of anit-advertising sentiment.

Because Microsoft is offering the feature to other browsers, other popular browsers could implement it as well. As this doesn’t affect search engine optimization (SEO) or social media marketing (SMM), it may be better to adjust your online marketing budget to these activities rather than online ads. For more on SEO, SMM, and how they can benefit your business, contact us.

Chrome creeps up

Friday, December 3rd, 2010

Earlier this week, TechCrunch reported the Google’s Chrome had overtaken Mozilla’s Firefox as the browser most often used to access its Website. Granted this is only one site’s statistics, but it does point to Chrome’s growing popularity.

But it’s too early to focus your web development only on Chrome. Mozilla is preparing to launch Firefox 4 this year. Microsoft also is getting ready to IE9, the newest version of its browser, Internet Explorer. Microsoft has the most ground to make up as far as TechCrunch is concerned because Internet Explorer trails Chrome, Firefox, and Apple’s Safari.

As has been the case for several years now, companies need sites that are optimized for a multitude of browsers. If your site needs work and development for different browsers, contact us. We can ensure your site visitors can utilize all the features of your site no matter which browser they use.