Are you using Google+ or want to get familiar with the social network? If yes to one or the other, we are here to help you become aware of the benefits Google+ provides when it comes to social content.

You can spread your social content not only through Google+ circles but Google Ripples. What is Google Ripples? Google ripples is a feature on Google+ that displays interactive graphs of everyone that have shared your Google+ posts.

Google+ Ripples is only available for posts that are shared with the Public. It will only show Google+ users who have shared your post publicly.

How Does Google+ Ripples Benefit Marketers

Google+ Ripples is a great feature to utilize because the interactive graphs show you how well your content is performing through social media networks.

Ripples needs no configuration to work because it is directly built into Google+.

Using Google+ Ripples

To use Google+ Ripples, pick a post you have already shared with the Public. Be sure the post has been shared a few times already.

At the top right-hand corner of your public posts, there will be an arrow that you can click to view ripples. Once you click view ripples, you will see a detailed graph of everyone who has publicly shared your post(s).

The graph will show you the total shares and the most recent users to share, including what remarks they have made about the post. This is a great way to find influencers in your industry.

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Source: How Google+ Ripples Provides Social Sharing Insights