Posts Tagged ‘Google’
Thursday, December 30th, 2010
Two weeks ago, the news broke that one the most popular social media marketing (SMM) tools – Delicious – was on the chopping block. Last week, Delicious’s owner, Yahoo, announced it was looking to sell, not shut down, Delicious. And you may be asking why you should care.
To answer the “why,” Delicious is an effective tool for search engine optimization (SEO) and SMM. Every time someone bookmarks a Webpage using Delicious, that Webpage improves its ranking in Google. So businesses that focus on SEO will want Delicious to continue.
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Tags: Adverture Web Productions, Delicious, Delicious shut down, Google, Google ranking, page rank, Search Engine Optimization, SEO, SMM, social media marketing, Yahoo!
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Friday, December 3rd, 2010
Earlier this week, TechCrunch reported the Google’s Chrome had overtaken Mozilla’s Firefox as the browser most often used to access its Website. Granted this is only one site’s statistics, but it does point to Chrome’s growing popularity.
But it’s too early to focus your web development only on Chrome. Mozilla is preparing to launch Firefox 4 this year. Microsoft also is getting ready to IE9, the newest version of its browser, Internet Explorer. Microsoft has the most ground to make up as far as TechCrunch is concerned because Internet Explorer trails Chrome, Firefox, and Apple’s Safari.
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Tags: adventure web productions, Apple, browser, browsers, Chrome, Firefox, Google, IE9, Internet Explorer, Microsoft, Mozilla, Safari, web browser, web browsers
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Thursday, November 11th, 2010
As this article states, one in five Google searches focuses on a business with a specific location. This more than anything else highlights the value of a Google Places listing. These accounts bring local customers right to the businesses’ doorsteps by allowing the businesses to show up in searches for specific lines of business, provide maps to their locations, and provide photos and other pertinent info that customers need to know. In addition, there are functions that allow satisfied customers to leave reviews for others to see. Here are some additional benefits to Google Places.
Analytics
Google Places will show you what searches bring users to your page, so you can refine and specify better keywords. It can also use the driving directions users retrieve to pinpoint what geographic areas your customers are coming from.
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Tags: adventure web productions, analytics, business listings, Google, Google Analytics, Google Places, google search, Google searches, onine coupons, online business listings, scannable barcodes
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Tuesday, September 28th, 2010
All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own. Many have seen this coming through Google’s acquisitions recently. Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.
Why the change in direction? It may have something to do with Google’s social media failures over the last decade. In light of this history, building off of established products may be the wiser strategy. The company’s recent acquisitions seem to have centered on gaming, so it will be interesting to see what the end result will look like.
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Tags: adventure web productions, Facebook, Google, Google Me, Google social media, Google social network, search engine marketing, Search Engine Optimization, SEM, SEO, social media, social networking
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Sunday, September 19th, 2010
As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO). For a quick review, Google Instant is a new feature in which Google returns results as you type. As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.
First, people are still finding out about and getting used to Google Instant. Users have the option of turning off Google Instant, which some are choosing, so the full effect may not be felt for a while. A knee-jerk reaction may not be appropriate in this case.
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Tags: adventure web productions, Google, Google Instant, google search, keywords, long tail keywords, optimize, search, Search Engine Optimization, SEO services, short tail keywords, social media marketing, website design
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Sunday, August 29th, 2010
As Google continues to maintain its status as top search engine against Microsoft’s Bing engine, it continues to innovate with new features. First it added value by supplying search term suggestions as users typed. Now, Google is taking the next step and is testing out delivering instant search results as users type.
As this Reuters article points out, Google is in such an early stage of testing instant search results that it’s not even confirming that the feature is in the works. Nevertheless, there’s sufficient evidence that testing is in progress and acknowledgment from experts that instant search results will further separate Google from the pack. The feature requires so many resources on the back end that Google will have to strain to deliver it and its competitors will find it impossible to match it.
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Tags: adventure web productions, Bing, Google, google search, instant search results, paid search, paid search results, search engines
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Monday, August 16th, 2010
Last week, Google and Verizon issued a proposal for the public in general and lawmakers in particular to consider as they think about and discuss internet regulation. As outlined in this RTTNews article, the proposal suggests ways of minimizing government intervention while promoting consumer protection, non-discrimination, transparency, and network management.
Google and Verizon envision a largely sefl-regulating arrangement among service providers which would maintain and possibly even advance the freedom and openness that makes the Internet so successful. Service providers would not show favoritism toward any lawful applications or content providers, allowing consumers access to the content and services they wish. Under the proposed arrangement, the FCC would step in only to adjudicate any customer protection and non-discrimination issues.
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Tags: adventure web, FCC, Federal Communications Commission, Google, Internet regulation, internet service providers, ISPs, net neutrality, open Internet, Verizon
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Monday, March 22nd, 2010
Search engine optimization has certainly become a new phenomenon in the last few years when referring to search engines such as Google, Yahoo, MSN, etc., but the real question is; how important is it?
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Tags: adventure web productions, Blended Search Results Study 2008, custom designed websites, Google, iProspect, JupiterResearch, MSN, Search Engine Optimization, search engine results, SEO, website design, website traffic, Yahoo!
Posted in AWP News | 2 Comments »
