Posts Tagged ‘custom website design’

Guest Blogger CQI Associates Thanks Adventure Web Productions for their New Website www.cqiassociates.com

Wednesday, May 18th, 2011

Wow!  We wanted to say thank you so much and let you know how pleased we are with the new CQIAssociates.com website that you recently completed for us.  We’ve received numerous comments about the layout, design, and how easy it is to navigate.

Traffic is up, and our organic rankings with Google are increasing.  We’re getting some great exposure that is bringing in new
business for us in both the residential and commercial sectors of our business. In fact, visits to our commercial energy  consulting page are up 225%!

Your team has been very easy to work with and always responds quickly when we send in updates for the site.  Adventure Web Productions has been a true joy to work with and I would highly recommend your services to anyone looking for web design, internet marketing, and website support.

Sincerely,

Chris Swope

Marketing Associate

CQI Associates, LLC

443-545-4034

http://CQIAssociates.com

CQI Associates is a leader in energy and environmental consulting.

Our goal is to provide energy and environmental management services that allow our clients to increase profitability by minimizing operating costs. From small businesses to national accounts such as Northrop Grumman, Fuji, and AutoNation, we custom-tailor our services to suit each company’s unique needs. CQI Associates has saved our public and private commercial clients well over $1,500,000,000 based on our energy and environmental program and project saving recommendations.

We provide energy and environmental consulting expertise in the following areas:

• Comprehensive Energy Management Programs & Project Management

• Energy Assessments & Audits

• Energy Procurement Services

• Facility Management Consulting Services

• Greenhouse Gas Emissions Assessments & Plans

• LEED® Certification & Green Building Certification Project Management

• Renewable Energy Assessments & Project Management

• Sustainable & Environmental Planning

• Transportation Fleet Evaluations & Planning

• Solar, Wind, and Renewable Energy Project Development and Operation

CQI Associates is one of the first consulting firm’s in the Baltimore-Washington region to offer both commercial and residential energy purchasing cooperatives.

As a leader in the business and residential energy market, CQI Associates manages Commercial and Residential Energy Cooperatives in MD, DC, DE, and IL – where we save the average customer 8-15% on an annual basis.

If you have any questions, contact CQI by calling 410-740-0667 or click here today!

Is your online advertisement effective?

Wednesday, June 9th, 2010

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It is no secret that the Internet is the newest, and some tend to think most powerful, medium in today’s advertising world. But who hasn’t been annoyed by the random moving pop-up or turned off by the obnoxious noisy banner or sent away by the continuous spam e-mails? I think we all have. Understanding the Internet’s power as an advertising medium is vital to a company’s marketing success, but you want to make sure it’s done the right way. It’s not just about creating an Internet advertisement, but more importantly about creating an effective advertisement that will impact and influence people more than it annoys them.

The Internet is a self-paced medium, but not yet a forum where people expect exciting or intriguing advertising. People are still in the “don’t bother me” mode to a certain extent when surfing the Internet, so your company’s advertisement needs to not only grab a users attention, but make them remember the ad. One of the most important keys to Internet advertising success is for your users to be able to easily associate the ad with your product or service.

That is a common mistake that advertisers make. The ad can be extremely creative or funny or witty, but at the end of the day, will consumers remember your product or service? Internet ads have very limited space, so you need to communicate the features and benefits of your product or service in a simple, effective way by using bold contrasts and more visuals than copy.

You’ll also want to speak to your target audience with one unified voice in your campaign (whether you’re running a full fledged integrated marketing campaign or not). This entails keeping your message and slogan consistent among all mediums, so that your target audience can recognize the message heard in your Internet banner from your T.V. commercial and your radio ad from your billboard. Repetition of branding and brand messaging can be very effective, so you’ll want that message to stay consistent throughout your Internet advertising as well.

Some of the most common Internet ads are formated in banners, skyscrapers and pop-ups which are generally viewed positively, according to Entireweb. Placing your ad in the appropriate place on the appropriate site is also an important part. You want to obviously have it in a place where it can be openly seen and doesn’t have to be “found”.    Adding interactive features to your ad can grab additional attention as well, being that this engages your target audience and can potentially navigate them to your site.

Here are a few things to avoid in your Internet advertisements:

Not utilizing all of your ad’s space. White space on such a small ad is not a great idea, nor is it viewed positively.

Floating ads across the screen can be seen as “annoying” and are generally viewed negatively.

Automatically playing sound. If the user is on your homepage and that is a part of your page’s effects, then by all means play sound. But when they are trying to surf another page and have to figure out where the sound is coming from to turn it off, that could upset them.

An ad that doesn’t say exactly what it is for. Tricking people by simply using an attractive message, but not immediately connecting the ad to your product can be seen as deceptive and viewed negatively.

Don’t advertise on websites that are not relevant to your product or service. Make sure the users on the site would originally be a part of your products target market and you have reason to believe would be interested.

For more information on website design and custom website construction, please visit our website at www.advp.com!


Economic growth mode is here and it’s time to invest!

Sunday, June 6th, 2010

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It’s no secret that this has been one of the worst economic times in this country’s history and unemployment rates have risen to a scary peak. But we have good news; it’s bouncing back. Slowly but surely the United States economy is on the rise and with that comes more jobs and most importantly; more investment.

Companies are flying into growth mode. “After losing roughly 100,000 jobs in two years, Maryland gained jobs in March for the first time in months. Increased job listings in areas such as sales and customer service signal a shift in companies’ focus from cost cutting to growth. And some employer surveys show a brighter outlook in which more companies intend to hire than lay workers off,” according to the Baltimore Sun.

People are feeling better about their businesses, better about their financial situations and simply more optimistic than recently reported in the pitfalls of the last two years. “Andy Bauer, a regional economist in the Baltimore branch of the Federal Reserve Bank of Richmond, said he expects the labor market to gradually improve as the economy continues to strengthen, with some sectors such as information technology and health care outpacing others,” said the Baltimore Sun.

Multiple industries’ employment are increasing such as the manufacturing, labor, temporary help and health care, according to establishment survey data taken by the Bureau of Labor Statistics for May of 2010.  The unemployment rate edged down from 10.2 percent in 2009 to 9.7 percent for the majority of 2010 thus far, which shows that companies are hiring and businesses are starting to thrive again.

Reported from the Baltimore Sun, “Companies are focusing more on growth strategies,” said Jennifer Grasz, a CareerBuilder spokeswoman. “You see companies focusing on sales, marketing and information technology. You’re starting to see them ramping up those components to be ready for when the economy turns around.”

This means that now is the time to rev up your business and invest.  The economic growth that is about to take place will be monumental and downright unfortunate for you to not to be a part of. Go out and let your customers know that your business is back and better than ever. Let them know it is safe to invest and will only benefit them to the fullest as you begin to increase hiring, personal investment and overall business growth.

For more information on Adventure Web Productions and the services we offer, please visit our website at www.advp.com!

How effective is your e-mail marketing campaign?

Monday, April 26th, 2010

We think it’s safe to say that in 2010, very few businesses don’t include e-mail marketing into their overall marketing campaign. It is overtly clear and has been statistically proven that e-mail is a solid modern medium, with the ability to reach a mass market in the most cost-efficient manner possible; nearly for free. But much like sales and business in general, marketing is highly dependent upon the art of building lasting relationships with customers, with even more of an emphasis on this when considering an e-mail marketing campaign.

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Any company who incorporates e-mail marketing into their campaign runs the high-stake risk of being considered “SPAM” by their recipients. No one wants that. You don’t want people seeing your e-mail, rolling their eyes and clicking delete before even opening it. This is why a thought-out, researched database received from a reputable data provider is so vital to the success of your campaign.

When creating a database for your company’s e-mail marketing segment of your overall marketing campaign, you want to know exactly who you are e-mailing. Why e-mail a 60-year-old retired man about your new line of diapers? It makes very little sense to e-mail anyone other than your target audience or the specific demographics that would directly benefit from your product or service. Having a relationship with the customers you’re contacting on a regular basis through this medium and a solid database is the first step. These people could be present customers, past customers or customers you have researched and you think would be interested in what your company has to offer. We all know how time consuming, and frankly sometimes annoying, marketing e-mails can be. You want to make sure your recipients are at least open to them, or even better, want them.

We’re saying all of this to help any of our readers avoid the dangerous game of “random” database marketing. Not only do you run the risk of being reported as SPAM, but it just isn’t the most effective way to execute an e-mail marketing campaign. You could potentially have a great deal of unhappy people who don’t appreciate constantly being contacted against their permission, in addition to an abundance of bounces because the names you were randomly given were not deliverable or legitimate.

However, the worst that could happen would be considered action taken by the Federal Trade Commission based on non-compliance of the CAN-SPAM act. Each separate e-mail in violation of the law is subject to penalties of up to $16,000 and more than one person may be held responsible for violations. So for example, if my company of ABC hires company RST to create a e-mail marketing piece for us using a database bought from company XYZ; all three companies could be held equally responsible and fined the maximum amount. The Federal Trade Commission is nothing to play with.

In order to avoid being fined or penalized, here are some compliance tips you’ll want to make sure your company abides by:

Unsubscribe Compliance:

- A visible and operable unsubscribe mechanism is present in all e-mails

- Consumer opt-out requests are honored within 10 days

- Opt-out lists are only used for compliance purposes

Content Compliance:

- Accurate “from” lines (saying it’s from who you really are)

- Relevant subject lines (the subject in the title matches that of the e-mail)

- Legitimate physical address of the publisher or advertiser is present and visible

- A label is present if the content is adult

Sending Compliance:

- A message cannot be sent through an open relay

- A message cannot be sent to a harvested e-mail address

- A message cannot contain a false header (very serious violation)

For more information on custom website design or Adventure Web Productions, please visit our website at www.advp.com!