Wednesday, January 5th, 2011
We came across this article from Entrepreneur magazine and wanted to pass it on. It succinctly describes the ways small businesses can utilize social media to build their brands. We’d like to make it more succinct by highlighting the main points.
- You can have one core social medium be your core destination, but make sure you’re present on multiple media to direct users to that core.
- Continually develop meaningful content to attract the attention of readers and search engines.
- Become an active participant in the blogs and fora that your target audience frequents.
- Engage the content of those who influence your target audience by commenting on their blog posts, retweeting their posts, and even introducing yourself if appropriate.
- Limit your self-promotional activity. Helpful advice attracts potential customers; shilling will drive them away.
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Tags: adventure web, adventure web productions, blog, blogs, brand, branding, brands, online forum, retweet, retweeting, small business, small businesses, social media, social media branding
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Friday, August 20th, 2010
If your company’s blog is up and running and you’re regularly updating it with new posts, good job. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher it will rise in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
- Pay for them. The quick and easy way to generate links is to find appropriate online directories for your industry and purchase a listing in them. If you’re unwilling or unable to spend this money, there are other options that are free but require more effort.
- Add video. Search engines like sites with video (and videos give you the opportunity to list your keywords again in the metadata), and there are online directories dedicated to sites with video. (Okay, you’ll have to pay for some of these too.)
- Participate in other blogs. If you find other blogs similar to yours, comment on the posts and include a link to your blog as part of your signature. First, you’ve created a link to your blog elsewhere. Second, you’ve opened the door for readers of the other blog to increase traffic to your site. Third, if readers see you as an authority, they’ll create their own links to your blog.
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Tags: adventure web productions, blog, blog directories, blog links, blogging, blogs, online directories, paid links, Search Engine Optimization, search engines, SEO, video blogs
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