If your company’s blog is up and running and you’re regularly updating it with new posts, good job. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher it will rise in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
- Pay for them. The quick and easy way to generate links is to find appropriate online directories for your industry and purchase a listing in them. If you’re unwilling or unable to spend this money, there are other options that are free but require more effort.
- Add video. Search engines like sites with video (and videos give you the opportunity to list your keywords again in the metadata), and there are online directories dedicated to sites with video. (Okay, you’ll have to pay for some of these too.)
- Participate in other blogs. If you find other blogs similar to yours, comment on the posts and include a link to your blog as part of your signature. First, you’ve created a link to your blog elsewhere. Second, you’ve opened the door for readers of the other blog to increase traffic to your site. Third, if readers see you as an authority, they’ll create their own links to your blog.
