How Color Can Help Enhance Your Business Marketing
The Benefits of Color For Business Marketing.
Color plays an important role in our visual perception as it influences our reactions to things around us. Basic understanding of color perception and psychology in graphic and web design will be very useful to create effective designs to achieve desired response of audiences. Particulars about the effects of different colors and their appropriate applications are briefly given below.
| Color | Effects | Where to use |
| Red | Most dynamic color. Powerful and stimulating | For depicting designs that portray power or passion |
| Orange | Vibrant and energetic while being friendly and inviting | For designs depicting movement and energy without being overpowering |
| Yellow | Happy, warm, stimulating and expansive | To give an impression of happiness and cheerfulness.Can be used for designs concerning children |
| Green | Calming, balancing and rejuvenating. Represents stability | To represent balance and harmony in design. Darker shades for stability and affluence |
| Blue | Dependability, trustworthiness and security. Also calmness and spirituality | Dark blues for corporate and business. Light blues for calmness and friendliness |
| Purple | Nobility, abundance and dignity. Also for creativity and imagination | Darker shades for wealth and luxury. Softer shades associated with spring and romance |
| Black | Power, elegance and modernity. Can also characterize mysteriousness | For background along with brighter and accent colors |
| Grey | Neutrality and calmness | For background |
| White | Clarity, cleanliness, hope, openness, sterility and simplicity | For background |
| Cream/ivory | Calmness, elegance and purity | Used as backdrop along with textures |
| Tan/beige | Conservatism and piety | Used as backdrop along with textures |
| Brown | Wholesomeness and reliability | Used as backdrop along with textures |
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