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How To Maintain High Merchant Site Rankings on Google

Friday, March 22nd, 2013

Have you been hearing gossip that Google may harm your merchant site rankings? If yes, Adventure Web Productions is here to tell you what is true and false about the gossip of losing your merchant site Google rankings.

Matt Cutts from Google has announced that changes are coming by the end of 2013 that will affect merchant site rankings on Google’s search engine.

Here are some crucial highlights from Cutt’s announcement on merchant site rankings:

Google search engine will examine the quality of merchants because they do not want low quality merchants and merchants with very little expertise ranking high on search results.
Business reviews on search results will be important for merchant rankings. Google is searching for other ways to detect low quality merchants without spamming businesses or consumers.
The data feed for Google shopping may have required completeness coming.
Well-known brands may be rewarded for their name recognition more than startups.
Social Media will be a huge impact on ratings as well as Google seller ratings. Trust factors will be very important for merchant rankings by 2013 such as a prominent phone number, privacy policy, return policy and track orders.
Your merchant site should have no duplicate content, bad links or any type of spam pages.

Don’t wait last minute to prepare your merchant site for the new Google merchant site ranking system, hire Adventure Web Productions to serve as your web marketer and provide your e-commerce solutions and social media marketing services.

Adventure Web Productions will ensure that your merchant ranking is high as possible right now than awaiting the changes of Google’s search results. Be proactive about obtaining and protecting your merchant site rankings now.

At Adventure Web Productions, we stand ready to help you fully unlock the full potential of the Internet. If you’re not successful, neither are we. We offer award-winning Web Development and services as mentioned in The Wall Street Journal, Baltimore Business Journal, The Daily Record, The Washington Times, CNBC, Merchant Circle, and other local and national news media.

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!

Check us out on Facebook and Twitter as well!

Tags: How To Maintain High Merchant Site Rankings on Google, marketing, merchant site, merchant site ranking, social media
Posted in Business Marketing Online and Offline, Business Promotional Tips, social marketing, Social Media Effectiveness, social networks, Top Mobile Applications | No Comments »

The Web Marketing Benefits Of Enhanced Adwords

Monday, February 11th, 2013

Are you searching for affordable ways to promote your company’s products and services? If yes, we recommend Enhanced Google AdWords to your Business. Enhanced AdWords come with great benefits. This article will provide you an overview on Enhanced Adwords and how it could serve as a powerful marketing tool for your business.

This month Google has officially upgraded Adwords with enhanced business campaigns to make advertising your business simple and easy to manage.

What are the Benefits of Enhanced Adwords?

Adwords are great for business marketing because the ads can display perfectly on any technology device – PCs, Laptops, Smartphones, and Tablets just to name a few.

The ability to display on multiple devices creates numerous business opportunities for your business to generate leads that can convert into sales.

How?

The Adwords will configure the appropriate display for the need of the user at any given time.

For example, a user looking for a Valentines Day dinner for two at a restaurant via a PC will discover your ad based on the specific keyword(s) he/she is searching for. For example, your restaurant might sell crabcakes so the keyword “ Maryland crabcakes’ would display your business ad to the target audience and highlight a direct link to the restaurant online ordering form.

If a user is using a smartphone, it will display how far the restaurant is from his/her current location and a link to your business’ click-to-call reservation number/order number.

Adwords can even highlight daily specials or events on the ad based on the location, time of day and the device your potential costumers may be using.

This powerful marketing tool will make campaign management easier and design an affordable advertisement budget because bid adjustments can be processed at anytime, across multiple devices – from a single campaign.

And it gets better. The enhanced AdWords are smart ads optimized to accommodate diverse user contexts because advertisements need to be tailored for web users on the go.

Adwords can display as ad texts, site links, apps or extensions. Best of all, you will not have to edit every ad campaign to get the results you want and need to reach out to consumers. You will also have the privilege to accurately measure campaigns and compare the campaigns to each other to generate the best leads for your business. This includes counting calls to your business, tracking app downloads and more.

Adventure Web Productions is here to be your PPC Marketer and directly manage your AdWords Enhanced Mobile Campaigns to provide you the results you want for your business mobile search and mobile optimization.

Read about Adventure Web Productions’ Internet Marketing Services for more information on this great marketing tool – including desktop only campaigns and mobile only campaigns.

Check us out on Facebook and Twitter as well!

Source: http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html

http://searchenginewatch.com/article/2242614/AdWords-Enhanced-Mobile-Campaigns-5-Things-PPC-Marketers-Need-to-Know

Tags: ad texts, AdWords, Enhanced AdWords, Enhanced Google AdWords, Internet Marketing Services, mobile optimization
Posted in Business Marketing Online and Offline, Business Promotional Tips, Google +1, Mobile Websites, social marketing, Social Media Effectiveness, Top Mobile Applications | No Comments »

The Benefits Of Twitter Embedded Videos And Photos For Tweets

Friday, February 1st, 2013

If you haven’t heard, the Social Media Network Twitter has redesigned not only its layout but also its tweet (message system) functionality.

The new functionality of tweets allows Twitter users to embed photos and videos into the 140-character message. The photos can even be displayed in a personalized twitter photo gallery, which includes its very own Twitter photo filter.

This redesign is huge for business marketers because it opens the door to more customer lead generation because picture and videos are easy to share, highly visual and effective.

Video files can be shared from YouTube, Flickr, Vimeo, and Ustream (live streaming video) without leaving Twitter’s social media platform.

Video and photo sharing on Twitter is now faster, easier and richer.

How can your business benefit from this redesign? Your business can now input as much enriching content as possible to your Twitter Business page to directly reach out to your targeted audiences. Promotable Tweets can include flyer advertisements, business commercials, event photos and more.

Twitter is a must for business marketing solutions because Twitter has roughly 160 million users and this number is growing every month.

Here are a few ways you can use embeddable tweets to generate new leads and more effectively market your business:

Expand the reach of your Twitter Business conversations by sharing your tweets outside of your Twitter network. Tweets can be shared directly on your company website, business blog and a variety of business social media platforms.
Embed customer testimonials and positive comments about your business products and services. Consumers love to hear good reviews about company’s they are potentially seeking products/ services from. Twitter widgets are now available for you to add to your website as a list of customer testimonials.
Embed business event invitations to your Twitter community. You can also add opinions and valuable ideas from your industry into your company blog posts.

Adventure Web Productions can embed your valuable Twitter photos and videos directly to your website, blog and more.

We are here to provide you excellent Social Media Marketing Services.

Here are some features of our custom Social Media Campaigns:

Custom skinned blog
Facebook business profile/places page
Twitter business account
LinkedIn business page
Flickr profile
Custom skinned YouTube channel
Delicious
Digg
StumbleUpon
Google places page
And many more…

Check us out on Facebook and Twitter as well!

Source: http://www.thewrap.com/media/article/twitter-announcement-embed-your-videos-inside-tweets-20849

http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/

Tags: customer lead generation, embed photos and videos, embeddable tweets, Promotable Tweets, social media marketing services, The Benefits Of Twitter Embedded Videos And Photos For Tweets, Twitter photo filter
Posted in Business Marketing Online and Offline, Business Promotional Tips, Mobile Websites, social marketing, Social Media Effectiveness, social networks, Top Mobile Applications | No Comments »

The Benefits Of Mobile Technology For Hotel Booking

Friday, December 28th, 2012

Are you in the hospitality industry? If yes, mobile technology in 2013 will be essential to your business success. You will need a mobile website. You will need a mobile app.

Why?

Mobile technology and marketing is vital for booking travelling plans for customers and to improve hotel distribution channel production.

Mobile marketing isn’t just about mobile phones. It includes tablet devices as well to promote marketing initiatives.

Content needs to be tailored to every mobile device to generate incremental revenues and take away more market shares from your competitors.

Just in 2012, mobile searches and bookings jumped over 21 percent via Google search. This increase is especially important for the hospitality industry where 120% of queries came from mobile devices.

For every 5 Americans, one will use a tablet by the beginning of 2013. Mobile devices promote consumers to spend more nights at a hotel.

Consumers should be able to access your hospitality business by your desktop website, mobile website and tablet website.

With your hotel digital marketing, you can provide your customers special offers, packages, and events to make them become loyal customers.This is why it’s crucial for your business to design centralized website content and plan a detailed digital marketing.

Adventure Web Productions can setup a website content management system that provides you the ability to automatically push new specials an promotions to all your mobile marketing platforms.

Mobile technology can provide the following benefits to your hospitality business:

1. Mobile Booking Engine

2. Click To Call Property Reservation Number

3. Improved Visual Content Property and Destination

4. Allow your hotel guests to share their customer experience in real time

Improve your hospitality user experience with Adventure Web Productions mobile technology.

At AWP, we stand ready to help you fully unlock the full potential of the Internet. If you’re not successful, neither are we. We offer award-winning Web Development and services as mentioned in The Wall Street Journal, Baltimore Business Journal, The Daily Record, The Washington Times, CNBC, Merchant Circle, and other local and national news media.

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today!

Check us out on Facebook and Twitter as well!

Source: http://www.hebsdigital.com/blog/2013-hotel-mobile-technology-trends/

http://torsionmobile.com/2012/12/20/10-technology-trends-for-2013-and-what-they-mean-for-you/