Archive for August, 2010
Sunday, August 29th, 2010
As Google continues to maintain its status as top search engine against Microsoft’s Bing engine, it continues to innovate with new features. First it added value by supplying search term suggestions as users typed. Now, Google is taking the next step and is testing out delivering instant search results as users type.
As this Reuters article points out, Google is in such an early stage of testing instant search results that it’s not even confirming that the feature is in the works. Nevertheless, there’s sufficient evidence that testing is in progress and acknowledgment from experts that instant search results will further separate Google from the pack. The feature requires so many resources on the back end that Google will have to strain to deliver it and its competitors will find it impossible to match it.
Will we see a new level of paid search options that companies will use to appear in instant searches? Stay tuned. In the meantime, you can expect Google to continue to innovate.
Tags: adventure web productions, Bing, Google, google search, instant search results, paid search, paid search results, search engines
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Friday, August 20th, 2010
If your company’s blog is up and running and you’re regularly updating it with new posts, good job. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher it will rise in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
- Pay for them. The quick and easy way to generate links is to find appropriate online directories for your industry and purchase a listing in them. If you’re unwilling or unable to spend this money, there are other options that are free but require more effort.
- Add video. Search engines like sites with video (and videos give you the opportunity to list your keywords again in the metadata), and there are online directories dedicated to sites with video. (Okay, you’ll have to pay for some of these too.)
- Participate in other blogs. If you find other blogs similar to yours, comment on the posts and include a link to your blog as part of your signature. First, you’ve created a link to your blog elsewhere. Second, you’ve opened the door for readers of the other blog to increase traffic to your site. Third, if readers see you as an authority, they’ll create their own links to your blog.
As you can see, getting more links will require additional investment of your time or money, so you’ll have to factor that into your business plans. Keep in mind that SEO is one of the best ways of growing your business, so give these ideas some thought.
Tags: adventure web productions, blog, blog directories, blog links, blogging, blogs, online directories, paid links, Search Engine Optimization, search engines, SEO, video blogs
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Thursday, August 19th, 2010
Clarity Audiology & Hearing Solutions is a locally-owned,
state-of-the-art audiology practice specializing in:
- Adult Hearing Evaluations
- Pediatric Hearing Evaluations
- Auditory Processing Disorder Evaluations
- Hearing Aid Sales & Services
- Custom Ear Pieces
As an independent audiology practice, the hearing aids we recommend will not be influenced by manufacturer contracts or sales incentives. We will recommend the product that is best for the patient’s particular hearing loss and listening needs.
Tags: adventure web productions, audiology, Clarity Audiology & Hearing Solutions, ear pieces, hearing aids, hearing evaluations auditory disorders, hearing loss
Posted in Recent Launches | No Comments »
Thursday, August 19th, 2010
The American Postal Workers Union (APWU) Health Plan offers both a fee-for-service plan with PPOs and a consumer-driven health plan. Both options are open to employees or retirees covered under the Federal Employees Health Benefits (FEHB) Program. Located in Glen Burnie, Maryland, the Health Plan is a department of the American Postal Workers Union and employs more than 200 people, to service the members covered by the Health Plan. The APWU Health Plan is a self-administered and self-underwritten plan, fully committed to providing quality health insurance to eligible members within the FEHB Program.
Tags: adventure web productions, APWU Health Plan, consumer driven health plan, Federal Employees Health Benefits Program, FEHB Program, health insurance, ppo plan
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Thursday, August 19th, 2010
Whether you are looking for heart-healthy soups, mouth-watering sandwiches or a delicious cup of gourmet Lavazza Italian coffee, DiPasquale’s Cafe is the place for you. Located on Allegheny Avenue in Towson, you will enjoy breakfast or lunch in our cozy cafe or al fresco style in our outside seating area.
Tags: adventure web productions, al fresco, breakfast, DiPasquale's Cafe, lavaza coffee, lunch, outdoor dining, sandwiches, soups, Towson restaurant
Posted in Recent Launches | No Comments »
Monday, August 16th, 2010
Last week, Google and Verizon issued a proposal for the public in general and lawmakers in particular to consider as they think about and discuss internet regulation. As outlined in this RTTNews article, the proposal suggests ways of minimizing government intervention while promoting consumer protection, non-discrimination, transparency, and network management.
Google and Verizon envision a largely sefl-regulating arrangement among service providers which would maintain and possibly even advance the freedom and openness that makes the Internet so successful. Service providers would not show favoritism toward any lawful applications or content providers, allowing consumers access to the content and services they wish. Under the proposed arrangement, the FCC would step in only to adjudicate any customer protection and non-discrimination issues.
There are many facets to this proposal, many of which are not always easy to understand. Coming internet giants, Google and Verizon, they will surely carry a lot of weight. It will be interesting to see how other providers and government entities will respond. It’s a development that definitely bears watching.
Tags: adventure web, FCC, Federal Communications Commission, Google, Internet regulation, internet service providers, ISPs, net neutrality, open Internet, Verizon
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Sunday, August 8th, 2010
Advertising Age has provided further arguments on the importance of Search Engine Optimization (SEO) pointing out that it’s the most important way of building a company’s customer base. There are many different components to an optimized site, and we wanted to pass on a few of them to give you an idea of what people mean when they talk about SEO.
Keyword Research & Development
SEO is all about getting your company’s Web site among the first few your potential customers will see when they search for the products and services you offer. It’s more than just listing what you offer and encompasses all the different ways your customers find their way to you.
Optimized Content
Once you’ve developed your list of keywords, they need to show up a lot in the content of your company’s Web site and social media sites. It’s no longer sufficient to hide a long list of keywords at the bottom of the site. The words have to be among the content your site visitors will read. Included in this are tags used to label multimedia content on your site.
Metrics & Reporting
Probably the hardest part of SEO is its ongoing nature. Without diligent attention to optimization trends and the traffic on your sites, your sites will not stay optimized for long. Statistics about visitors to your site will show you what keywords are working, which aren’t, and some new keywords your customers are using that you haven’t considered.
If you’d like to learn more about SEO and how Adventure Web can professionally and effectively optimize your site to grow your business, visit our site or contact us.
Tags: adventure web productions, Advertising Age, content optimization, keywords, optimize, Search Engine Optimization, social media optimization, tags, web metrics, web reporting, web site, web site content, web site optimization, website development
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